We are a lending company that aims to resolve Canada’s consumer debt crisis and not exploit our stressed-out and fed-up target demographic of indebted consumers. Many have faced difficult circumstances in recent years which led them into debt, such as the death of a loved one, divorce, etc. Along with it, there is a terribly high cost of living these days, especially if supporting multiple dependents, i.e. children, or elderly parents. It’s a grind to keep up with day and day expenses. This alone leads so many Canadians to rely on high-interest credit and inevitably fall deeper into the debt cycle.